Compared with traditional plant lamps, LED plant lighting fixtures have gradually become a new generation of plant lighting sources with their unique advantages of energy saving, environmental protection and intelligent control. According to the survey, the global LED plant growth lamp output value began to show rapid growth in 2013, although the output value is only 10 million US dollars, but it is estimated that in 2014 will be more than 35 million US dollars, 2017 is more expected to challenge 300 million US dollars.
With the increase in the penetration rate of LED plant growth lamps, the Chinese market has entered an explosive period. In recent years, domestic LED plant lighting companies have sprung up and cooperated with agricultural research institutions to open up this segment of the LED plant lighting market. Is LED plant lighting like OLED lighting, for the time being just a dummy fire? How should enterprises seize this opportunity to develop the market? Recently, the new century LED network reporter interviewed Professor Xu Zhigang of Nanjing Agricultural University, for the industry to analyze the current situation and future of LED plant lighting market for reference.
At present, the application market of LED plant lighting is still relatively narrow, and its application mainly includes plant cultivation in a controlled environment and plant production in a controlled environment. The former mainly refers to the cultivation of plants used in the field of scientific research, while the latter mainly refers to the production of plants with high added value, such as factory seedling production, high-grade food plant production and ornamental plant production. For plant cultivation in the field of factory seedling cultivation and scientific research, the choice of plant varieties is not the key, the key is to be able to customize reasonable light filling schemes and supporting agronomic measures for users according to the actual needs of users.
These two applications belong to the high-end market, because the hardware investment cost of LED plant lights is high, if the positioning of the supply of plant products for market sales, only the selection of high-value plant varieties, in order to obtain a reasonable return. Nevertheless, the low-end market also has a certain application demand, such as production greenhouses, and the scale of this market has great potential, but it needs a longer time to cultivate the market. Professor Xu Zhigang stressed that in a longer period of time, we should focus on application demonstration.
Different from other lighting fields, the market model of domestic LED plant lighting is still based on the cooperation between enterprises and the Academy of Agricultural Sciences. What is the reason for the formation of this "interdependent" market model? Professor Xu Zhigang explained to reporters that the R & D personnel of the light source company lack a deep understanding of the plant and its cultivation principle, and often take LED as the main body in the actual work, rather than the plant as the main body, there is no comprehensive consideration from the overall needs of the plant cultivation principle; On the other hand, researchers in the field of agriculture lack a deep understanding of light and light sources, so it is difficult to provide appropriate solutions for the reasonable needs of plants and the development and application of light sources from the perspective of light and light sources.
Light source to be applied in agriculture, light source enterprises first think of is to cooperate with agricultural colleges or agricultural research institutes, in order to play their respective advantages, which is a very natural combination. But at present, the combination of the two parties is not very fit, mutual understanding is not very smooth, to borrow the name of a song to describe the current state, that is, "the day does not understand the night of the black" - each other difficult to understand each other. In addition, plant growth needs the comprehensive coordination of light, temperature, water, fertilizer and gas, and only considering the light is far from enough.
Although temporarily can not "understand" each other, but the current domestic LED plant lighting market is still in its infancy, only this mode of cooperation can jointly promote the development of domestic LED plant lighting, how should we grasp the key to this cooperation? From his own team's experience and understanding of the industry, Professor Xu Zhigang provides some suggestions for enterprises:
As an LED enterprise, when cooperating with agricultural colleges or academies of Agricultural sciences, the following points should be grasped:
(1) They should have sufficient financial strength and enduring patience;
(2) can not expect to profit from agricultural lighting projects in the early stage, need the profit support of other projects;
(3) To have a relatively fixed R & D team. The leader of this team must be a composite talent, with comprehensive knowledge of biology, optoelectronics, technology and other aspects, with a broad vision; This person may not be an employee of their own business;
(4) to have their own experimental farm and biological laboratory, experimental farm area is not less than 2000 square meters, laboratory area is not less than 100 square meters;
(5) Do not position the concept of speculation, to do research and development, steadily do demonstration and promotion, in accordance with their own planning to cultivate the market;
(6) Communicate with the government, start from the needs of the government, and work for the government. In this process, agricultural user resources and project support are obtained.
"Quick success" is the biggest obstacle to development
